Friday, June 5, 2009

The Basic Foundation of SEO Rankings



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Increasing your SEO rankings online can vary from one method to another. You may have received countless emails, newsletters, and stories of being able to increase your SEO rankings so that you can be on top of Google. You may have tried all of these, but did it work? Maybe some of it did, but again, not all. Spending months of switching from one SEO method to another can be very frustrating for you. What’s more, you might have spent thousands of dollars in promotion but might have gained little profit from it.

Now what went wrong? Go back to how you started your online business. First and foremost, proper planning is one of the basic foundations before launching any SEO campaigns and increasing your ranks. This is so simple, yet this is the most neglected by anyone who wants to start their online business. You need to plan everything ahead and research. It would be wishful thinking just sitting there in front of your pc, with a little bit of spark on what you want to establish and off you go, thinking that you can increase its rankings in a month or two.

What do I mean by proper planning and research? First of all, you should know the nature of your online business, the niche market, most especially your competition. Everyone by now knows that proper usage of keywords is vital in being searched. The lesser the competition and the higher the searches, the better it is. But nothing beats better than knowing what would spark the interest of the market you are aiming at. Don’t go for just the “in” thing in the market just like everybody else. You can choose something unique but at the same time has a high demand. Researching is the key. Compare and do your research and your SEO campaigns won’t go to waist.

Next, you need to know proper SEO content writing. Without this, half your campaign and dream of having a high SEO Rankings will go down the drain. Remember, a good and updated content is not only for the eyes of search engines, but also for human readers as well. Content full of garbage of keywords will be trashed by search engines if it does not make any sense and if your only goal is only to be searched. Make it readable and interesting to human readers as well.

Research and select the right SEO tools. This is very important. As an SEO, try searching for review sites that have a variety of SEO tools for submitting your links to directories and search engines. And I do mean RELIABLE SEO tools. Be very careful as some SEO tools are spam itself and they just need submissions and postings just to gain links back to their site. Some might even take months to have your posting published, some never publish at all. Research on this and if you think you found a good SEO tool, it may be well worth the investment.

There are countless methods in increasing your SEO rankings. But being aware of the basic foundation before having a guaranteed search engine optimization rank is vital before taking the plunge. This is necessary as it lets you save the time, money, and effort into investing your own online business. Plan ahead and have all the necessary information at hand and in no time you can move on to the next step of increasing your SEO rankings online.